In the world of internet marketing there’s a lot of money still to be made. There are many untapped markets and unsaturated markets just ripe for the picking. The trick is to find these markets and make the best use of them. Here are a few ideas to find untapped markets.
Explore Gender Differences In Markets
Many markets are marketed with a gender specific attitude. However, when considered from the other gender’s perspective there may be additional opportunities. For example, the stay at home mom market is huge however, there are many stay at home dads now who are feeling left out and neglected. This provides prime opportunities to tap this yet to be tapped market.
Explore Language or Nationality Differences
Like gender differences, many markets focus on one nationality or ethnic group. The reality is that there are many opportunities when you open up a market to include or even target a specific nationality or language. For example, in the previous point we spoke about stay at home moms & dads. If that same topic were approached to target Spanish speaking stay at home parents it would tap a potentially untapped market. Pages and content could be offered in Spanish and English and topics could address cultural issues that may not be relevant to the general market.
Explore Age and Other Demographic Opportunities
Various demographics like age and median income offer various market opportunities. Keeping with the stay at home parent example, older stay at home parents may be an untapped market. They likely have different needs and a different lifestyle than younger parents. Additionally, some markets can be approached locally. For example, if you’re interested in offering a parenting website in general and you live in Austin, Texas you can have a parenting in Austin, Texas website. This local niche helps you become number one on the search engines quickly and offer unique information to your audience.
Finally, in addition to seeking a unique approach to a market to create or find an untapped market, staying on top of trends can also provide a valuable and profitable untapped market. Who knew a few years ago that “Quitting Facebook” would be such an in demand market and now you can find very popular websites on the topic. Staying on top of trends and predicting their future can create untapped markets. Additionally, spending time on the keyword tools can offer unique insight to emerging or potential untapped markets.
The key to finding these markets is to look at opportunities from a broad minded perspective. Think outside of the box and explore the potential within already existing markets. There is untapped potential around every corner.
As the economists declare we are coming out of the recession, I bet your bottom line tells a different story. After all, they declared the recession months after you had already been knee deep in the throes of the struggle to keep your head above water for many months. But the good news is that the talking heads are discussing a positive outlook on the horizon. That alone helps people feel better about the future.
There are plenty of groups talking about how the signs for small business are improving. Let’s take a look at a few of the statistics.
PNC Economic Outlook Survey
According to the report from the PNC Economic Outlook Survey, their new fall findings support PNC’s forecast that the U.S. economy has started a moderate U-shaped recovery in the latter half of this year that will continue throughout at least 2010. The PNC survey, which began in 2003, gauges the mood and sentiment among small and mid-sized business owners, who represent the bedrock of the American economy. The highlights include:
- Small business owners are less pessimistic about their company prospects than they were six months ago. In the spring of 2009, 36% were pessimistic compared to 25% during the fall 2009 survey.
- The economic stimulus has yet to trickle down to small business as 79% indicated they had not yet benefited.
- Overwhelmingly, 96% of small business owners said the economy has not yet begun to improve, but some (13%) think it’s on its way. This is twice as many as indicated such in the fall 2008 survey.
Small Business Administration (SBA)
The SBA had a tough year. At its fiscal close on September 30th, they had approved less than 45, 000 loans, down 36% from 2008 and 56% from 2007 according to a report from WSJ.com. The good news is that, although slow, the American Recovery Capital (ARC) loan program which is part of the economic stimulus package seems to be picking up as more banks decide to participate.
Digital Insights Second Annual Online Financial Management Survey
The Digital Insight Second Annual Online Financial Management Survey was fielded by Decipher research in July-August 2009. The small business portion surveyed 500 small business owners across the United States. There’s good news in this survey for the banking industry. Nearly 70% of respondents (both consumer and small business) indicated confidence in the stability of their bank or credit union. Other highlights include:
- Sixty-one percent of small business owners are expressing optimism about their potential businesses growth.
- Seventeen percent of small business owners have increased their use of online financial management tools in the past year.
American Express OPEN® Small Business Monitor
More than half (55%) of entrepreneurs have an optimistic outlook on near-term business prospects, up from 45% in March 2009, according to the American Express OPEN® Small Business Monitor, a semi-annual survey of business owners. Key highlights of this report indicate small business are taking a conservative approach.
- Forty one percent say their top priority over the next six months is maintaining current sources of revenue with only one quarter (26%) focused on growing their business, which is the lowest number for growth in Monitor history.
- Half (49%) say they are not willing to take on financial risk to grow their business, an all-time high for the Monitor.
- Maintaining morale is a big issue. Three-quarters say morale has stayed the same, and nine percent say it has improved. In addition, approximately one in three (28%) business owners see offering financial incentives such as bonuses and paid time off as a way to increase employee morale.
- Sixty percent of entrepreneurs report cash flow issues this fall, a slight uptick over the previous fall (55%) and this spring (57%).
- The biggest cash flow worry for business owners is the ability to pay bills on time (26%).
- When cash flow concerns arise, business owners are most likely to dip into their own pockets: 32% of business owners will use personal or private funds, and one in four (25%) will put off purchases. Others will use credit or charge cards (13%), obtain and use a line of credit (12%), lease rather than purchase business equipment (4%), or get a short-term loan in order to improve cash flow (3%).
What It All Means for Your Small Business
Your situation may be entirely different than any of the companies surveyed, but the general consensus is that the economy is slightly better. Does that mean credit will loosen up and bank loans will be easier to come by? Not likely. You’ll have to continue to keep a sharp eye on expenses and pay close attention to collecting your receivables to stay afloat. Even in a flush economy that’s how small business should operate to stay on the positive side of cash flow. Today’s economy just makes the challenge a bit tougher. But I know you can do it.
But I know you can do it. Article Via: OPEN Forum * * * * * About the Author: Denise O’Berry is a small business expert who provides tools, tips and advice to help small business owners be successful. O’Berry is the author of “Small Business Cash Flow: Strategies for Making Your Business a Financial Success.” Her blog can be found at Just for Small Business.
